Marketing, Promotions & Events

Working Group Members

  • Russell Gleenslade - BID (Acting Chair)
  • Lisa Cameron - South West Wales Media
  • Andrew Downie - NetBop Web Development
  • Tracy Mculty - CCS Head of Culture
  • Richard Jones - Moda
  • Rob Stewart - Leader of the City & County of Swansea
  • Christos Stylinaou - Derricks
  • Ben Phillips - Swansea Tattoo Company

The Big Heart of Swansea consumer brand Loyalty Card has over 70 offers from large & small businesses, a 10,000 + database of cardholders and 100,000+ in circulation.

Over 3 million people seeing and hearing our campaigns throughout the BID period. That’s almost the entire population of Wales that has had the opportunity see and hear our marketing campaigns, focused on Swansea City Centre and its businesses.

Over 1.5 Million social media visits over the BID period.

Over 60 City Centre events delivered throughout BID’s duration, some increasing foot-flow 40 - 80% year on year.

All PROMOTING Swansea City Centre and its businesses locally, regional and national helping drive and increase foot-flow and spending, based on springboard research reports.